Every week, I'm analyzing some sort of online marketing funnel for people who want better results.
Last week was for a group of dental clinics.
The week before that was for a large insurance company selling to CEO's with 250+ employees.
In a couple of weeks, I'll be reviewing the online lead generation process for an insurance advisor and a marriage counsellor.
One of the self-imposed obstacles I hear during the the initial call is something along the lines of:
"I've tried that, and I'd rather not go down that rabbit hole."
You see, the reason people say that is because they've tried everything...
That is, everything... according to what they know and understand to work.
When you do what you know, it also means you will never do what you don't know.
Makes sense right?
But is that not where the opportunity lies though? Doing something you had not even thought of.
If you want bigger and better results (leads, clients and customers), letting go of assumptions is a pre-requisite.
From there, look at your process and ask yourself:
What do I want?
What do they (your leads and prospects) want?
Is my current process setup to give me what I want while giving them what they want?
If you want to turn strangers into leads - what do these "leads" want?
If you want to turn leads into appointments - what would motivate these leads to want an appointment with you?
If you want to turn strangers into customers - what would convince these strangers to pull out their wallets and give you their money?