The problem with high expectations

When you run a business or multiple businesses like some of the clients I work with, you understand the importance of leads and feeding the business with a consistent supply of it.

Today's topic is not about that. Instead, I want to shine the light on the truth about what you really need to make lead generation work.

You got to do a lot of thinking. Thinking that could make your head pound.

Then you got to create all the assets and connect the technical parts which would frustrate and exhaust most people.

But before you begin doing all that, you need to go in with the right frame of mind.

The right frame of mind is not to start down the lead generation path with high expectations - that kills confidence if it doesn't work like you expect. 

It typically gets a month to two months to get the lead machine working. 

The clients who have gone in expecting nothing always they end up doing better.

They don't see generating leads as an investment that pays off TODAY.

They see it as an investment for a FUTURE RESULT.

That result is more customers, clients, and revenue.

And the future?

That depends on the decision timeline of your prospective customers or clients.

When are they most likely or motivated to act?

If you sell a consumer product, that future could be a week because the decision to "buy" is easy.

But if you sell professional services where the initial transaction is $3000+, it could be a month, or it could be six months or more until your leads step forward.

They'll step forward once they trust you are the best choice for them.

But to trust you, they need to hear from you on a consistent basis where you are welcomed in their world.

To achieve that, you need a system to create that for you. 

Actually two systems: A Lead Nurturing system that communicates with a growing pool of the right people.

Then, a Lead Getting system that feeds it.