Why does it feel awkward when we ask others to refer us? It’s because it feels like we’re taking, doesn’t it? What’s the opposite of taking? Giving. When you give a gift, how does that feel? Great. It feels great for you and the person receiving it. That’s how asking for referrals should feel — like you’re giving a […]
Continue reading >How do you move the needle more in your business in three months than the previous nine? Right now, some people are beginning to think about the upcoming year and getting excited for the new year. After all, it’s a fresh start. It’s a chance to set big audacious goals. But what happens when people get back into […]
Continue reading >When people launch their Facebook advertising campaigns… They spend a bunch of time and money to build out a marketing funnel. Then they launch the campaign. And, crickets. No sales coming in or leads are costing too much. They start getting scared. And they start thinking, “Gosh, I’ve just spent $100. And I got no […]
Continue reading >I just finished a writing up front-end follow up process (series of emails) for a client in the property management business. Here’s the situation… He’s getting inquiries via direct mail, office visits, and from his website from people looking to rent out their place for passive income. When I asked him how long it normally […]
Continue reading >A business owner writes in: I want some web traffic on the site to make it appear that there’s traffic. 10 hits a day. They could be from monkeys, or bots, I do not care. I don’t know about you but that is exactly why a lot of online marketing campaigns don’t work. You get […]
Continue reading >