Most meetings are a waste of time.When you don’t have a specific outcome for what you want to accomplish during a call, time is wasted ON the call trying to figure that out.That’s why before the call, I always ask them what they want to discuss during the call.They book the call (it’s self-serve so […]
Continue reading >Every week, I’m analyzing some sort of online marketing funnel for people who want better results.Last week was for a group of dental clinics.The week before that was for a large insurance company selling to CEO’s with 250+ employees.In a couple of weeks, I’ll be reviewing the online lead generation process for an insurance advisor […]
Continue reading >I used to attend meetings with the team of the business I wanted to have as a client.I did not just attend 1 meeting and get my brain sucked dry — I attended 3.What’s more? I wrote a really nice proposal. You see, when you’re asked for a proposal, it’s the client’s way of saying “Spend […]
Continue reading >I have a Facebook strategy call with a gentleman in a few hours, but I want to tell you about the call I had yesterday.The client is in the e-commerce business and he was running Facebook ads that “didn’t work.”You see, a lot of people simply chalk up their marketing campaign as “didn’t work” when […]
Continue reading >used do this. Get worried about not having enough work. Then start my marketing. These days, I don’t stop marketing. Not because I need the work. But because you never know when the pipeline will dry up. Marketing is like breathing. You take it for granted until you’re grasping for air. When all you care about is […]
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