Last week, I sent out a survey asking you if you’ve tried facebook ads or thought about it.
Here’s what one of the subscribers said and my answers:
Q1: How much does it cost to advertise on Facebook?
A: For financial planners, phone leads range between $6-$15. And, appointment leads (people who book themselves into your calendar) range from $50-150.
Q2: How much control do you have over who sees it? (ie age, geographic, profession, income).
A: If you want to show your ad to me, my mother, and your wife, you can do that.
If you just want to show your ad to people who have a certain are a certain age, have certain interests, are married, have children between 5-10, you can do that.
You will have people who see your ad that aren’t in your target audience. That’s very normal.
What matters is are people responding to your ad?
Why? Because there are only 2 types of people who will respond to your ad:
1) Those interested in learning more and 2) your competitors to see what you’re doing.
But in order to make sure you’re getting the right people to respond to your ad, you need to flag your ideal prospects out.
How do you do that?
You begin your ad with a question. That identifies your target audience.
For example:
If I was selling financial planning services and my target audience are entrepreneurs who sell products online, then my ad would begin with this question:
“Are you an entrepreneur who sells products online?”
Once you’ve flagged them, the next step is to talk about their main frustration / fear to draw your ideal prospects in even closer.
Think of it like an email where you have to say as much as your prospects need to hear to take the action you want them to take.
There’s a lot of psychology that goes into it.
That’s why it takes 2-3 weeks to plan and launch an effective Facebook advertising campaign.
If you don’t have time to think about it, then you probably have enough customers and clients.
But if you don’t, and you’re still doing manual prospecting, networking, cold calling to get business…
You’ll always be on that “hamster wheel”…
Where if you stop, then the lead flow stops.
So having a process and system in place that can generate leads for you is KEY if you want to keep growing.
Otherwise, you’re just “hoping” and waiting for business to “happen”.
As you know when you decided to work for yourself, nothing is going to happen until you make it happen.
So if you’re on the fence with FB ads, just get started with $10-15/day for seven days. Then pause the campaign so you can check to see how it performed.