When people launch their Facebook advertising campaigns…
They spend a bunch of time and money to build out a marketing funnel.
Then they launch the campaign. And, crickets.
No sales coming in or leads are costing too much. They start getting scared. And they start thinking, “Gosh, I’ve just spent $100. And I got no sales. What’s wrong? What do I do now?”
Do you know what most inexperienced people do?
They kill their ads. They shut it down with the fear of ever trying again.
Huge mistake.
The mistake isn’t that they shut down their ads. It is this:
They let one bad experience ruin their future chances of having success.
If you’ve experienced this, (whether it’s Facebook ads or any marketing initiatives to promote and grow sales) and you’re not getting the results you want, it’s really frustrating.
You spend all this money. You hear and see other people making it work.
But no matter what you try it just won’t work.
And you’re just not sure what to do from there.
My goal in this email is to help you get figure out what to do next. Here it is:
When you’re not sure what to do, do this:
Look at what you want to improve (step 1)
Break it down into pieces (step 2)
Then fix the pieces (step 3)
Take working out for example. When you work out you focus on certain areas of your body. Say it’s your arms. Maybe you want stronger looking arms or arms that are not so flabby. So what do you do?
You do arm curls.
You do pull ups.
You isolate the problem area. Then you do the actions to fix the problem area.
This is just like optimizing a Facebook campaign. Or your website. Or your lead generation and lead conversion process.
Identify the problem areas.
Then take specific action to optimize that area.
Take your Facebook marketing funnel for example. You getting “leads” within your KPI (Key Performance Indictor). But no calls or appointments.
The problem is NOT your Facebook ad.
The problem is the THING you’re using to educate and motivate people to book a call / appointment with you. That’s what you need to fix.
What if you still have problems?
You may need an expert to look at your situation.
Whatever your situation, identify the problem first, the root-cause. Then look for solutions.