As business owners, we get busy.
From managing the day to day to putting out fires, there’s always something or someone that demands our attention.
On top of that, we need to focus on lead generation.
But it’s not enough to just generate ‘leads’. We also need to follow up with these people.
Following up with leads is important, but how do you remember to do it when your day is jammed with running the business?
The way you do it is by putting some automation in your follow ups.
Take for example a client I’m working with right now.
He’s getting inquiries via direct mail, office visits, and from his website..
When I asked him how long it normally takes to connect with a “lead”, he told me that he needs to follow up with these people within the first 3-5 days.
Because after that, there’s a diminishing return on effort (follow up) and result (phone calls).
Imagine remembering to follow up with your leads on the same day they come in. Imagine following up with them every day for the next 3-5 days. And imagine doing so without you having to lift a finger.
Well, that’s what I’ve created for clien recently. A strategic follow up process that systematically follows up with every new person who inquires.
He had to remember to follow up with people before. And because he often forgot, people would inquiry, then not hear from him for days…
The consequence of forgetting: thousands of dollars.
Now, when leads come in, the system follows up with them on the same day.
Then again for a few more days as if it was my client doing the follow ups himself.
The best part is…
Instead of having to clicking any buttons or write any emails (he does not like writing), he can focus on what he’s good at:
Talking to prospective clients on the phone and turning them into clients.
A follow-up process enables my client to do that. And it can help you too.
But that assumes you have people to follow up with. If you don’t, avoid doing anything else until you have a daily flow of 5-10 warm leads coming into your world each day